Overview

Økonomisk Helse AS is a leading provider of digital personal finance solutions in Norway,
with its flagship product PengeFix. The platform empowers users to make informed
financial decisions by combining real-time financial data, mortgage insights, and an AIpowered financial assistant (“PengeFix-AI”).

PengeFix offers contextual advice tailored to the Norwegian market, helping users navigate complex financial topics such as BSU limits, formuesskatt (wealth tax), mortgage requirements, and interest rate impacts. PengeFix integrates public data sources with curated articles written by financial expert Silje Sandmæl. Her articles, which include proprietary methods like the "three by three" technique across various problem domains, form the foundation of the LLM's expertise and simplify financial management for its users.

The Challenge: Revolutionizing Norwegian Personal Finance

Norwegian consumers often struggle to navigate and interpret fragmented financial data
scattered across various government and banking portals. To address this, Økonomisk
Helse AS set out to centralize and simplify this information through an AI-powered
platform capable of delivering accurate, actionable insights.

The initiative was driven by the founder, who had already established a successful mission helping individuals through her social media presence. Recognizing that personal outreach alone could not meet the overwhelming demand, she identified AI as the only viable path to scale her services. By leveraging technology, she aimed to transition from individual advocacy to a broad-scale solution that could empower the entire Norwegian population anywhere, anytime, without the need to book a consultation.

Key Technical and Business Hurdles

The project faced several complex challenges required to bridge the gap between social
media engagement and a professional financial tool:

 

• Tailored RAG Architecture: Designing a Retrieval-Augmented Generation (RAG) system specifically tuned to the nuances of Norwegian financial regulations.
• Live Variable Integration: Incorporating real-time data such as Grunnbeløpet (G), Styringsrente (policy rate), and Egenkapitalkrav (equity requirements).
• Data Aggregation: Integrating mortgage product data from external sources while ensuring secure, encrypted AI query handling.
• Scalable Infrastructure: Building a cloud-native architecture optimized for high performance mobile delivery.
• Compliance and Reliability: Maintaining strict regulatory standards, where the margin for error is zero, as minor misinformation could significantly impact a user's financial health.

Note: Because financial decisions carry high stakes, the system was designed with a
"compliance-first" mindset, ensuring every AI-generated response is grounded in verified,
real-time data.

Engineering the Technical Solution

To address these challenges, Økonomisk Helse AS partnered with 99x to design and
develop a robust, AI-first personal finance platform. The solution included:

 

1.  AI-Powered Financial Assistant: The PengeFix-AI assistant provides contextual, personalized guidance to users. Built using Azure OpenAI (GPT-4.1) and integrated with Norwegian financial regulations, it interprets real-time data to answer user queries about mortgages, taxes, investments and other comprehensive, up-to-date topics.
2. Live Data Integration: A live-data engine automatically updates key financial variables, ensuring that the AI assistant and platform content always reflect current financial conditions. Integration with Finansportalen and government sources like Skatteetaten and Norges Bank enables precise, Norway-specific insights.
3. Cloud-Native Architecture: The platform was designed on Microsoft Azure using containerized backend services and a mobile/web interface, supporting horizontal scalability and secure AI inference for mobile users.
4. User Application: The solution includes a Flutter-based mobile app and React admin portal, providing both end users and internal administrators with real-time insights, AI-driven recommendations, mortgage comparisons, and a secure content management interface.

Impact & Results

With 99x’s support, Økonomisk Helse AS successfully launched PengeFix, achieving:

 

• Scalable AI-first architecture capable of supporting growing user demand.
• Real-time, accurate financial guidance tailored for Norway.
• Improved operational efficiency through automated financial data updates and AI assistance.
• Enhanced user confidence in navigating complex financial rules and mortgage decisions.

PengeFix is now positioned as Norway’s go-to AI-powered personal finance platform,
simplifying financial decision-making while maintaining full compliance with local
regulations.

99x and Økonomisk Helse AS Partnership

Since the start of the engagement, Økonomisk Helse AS has collaborated with 99x as a
strategic AI and software development partner. The partnership continues, focusing on
continuous improvement of the AI assistant, expanded mortgage insights, and further
integration with Norwegian financial data sources. Working together has enabled faster problem-solving, robust technical implementation, and the delivery of a trusted, AI-driven financial platform for Norwegian consumers.