From Screen Time to Time Together

The Challenge 

Social media was built on the promise of connecting people. Yet most platforms today are designed to maximise attention, engagement and screen time – not real-world interaction. 

 

At the same time, organising even a simple gathering with friends or family can be surprisingly difficult. Group chats become endless discussions, invitations go unanswered, and plans often never materialise. Someone needs to take the initiative, and that is frequently the biggest obstacle. 

 

SosialT addresses this gap by making it easier to turn good intentions into actual gatherings. 

 

Unlike Facebook, Instagram and other traditional social platforms, SosialT focuses on smaller, meaningful social circles and has one primary objective: bringing people together in the real world. 

 

A Founder's Vision 

SosialT was born from a personal experience, not a business plan. 

 

Following a significant loss in his family, founder Gunnar Evensen became increasingly aware of how difficult it can be for people to reach out – and how important personal connections are to our well-being. 

 

This inspired a simple ambition: make it easier for people to take the initiative, stay connected and spend more time together. 

 

That philosophy guides the entire product. 

 

SosialT does not measure success by how long people stay in the app, but by how often the app helps them meet. 

 

There are no advertising-driven feeds, no endless scrolling and no sale of user data. The app is designed to serve a purpose – and then get out of the way. 

 

What SosialT Does 

SosialT combines communication, social circles, event discovery and simple planning tools in one platform. 

Events and Gatherings 

• Create private events and invite friends or family. 
• Discover public events nearby and turn them into shared plans. 
• Suggest dates, collect responses and confirm arrangements. 
• Keep track of participants and add events directly to personal calendars. 

Groups and Social Circles 

• Create groups around friendships, family or shared interests such as music, hiking and cycling. 
• Easily invite the right people when an opportunity arises. 
• Share social circles with other users, subject to consent, to broaden participation. 

Chat and Communication 

• Communicate through private or group chats. 
• Turn conversations into actual events without switching platforms. 

Shared Experiences 

• Share photos and highlights within groups. 
• Keep memories and experiences connected to the people who took part. 

Designed for Real-Life Connections 

Building a social platform that encourages less screen time requires a fundamentally different approach to product design. 

Action over attention 

SosialT simplifies the journey from an idea to a confirmed plan. Users can propose an activity, invite friends, agree on a date and finalise arrangements with minimal effort. 

Low barriers to participation 

Not everyone needs to have the app. Invitations can be shared through SMS or links, making it easy to include friends who have not yet joined SosialT. 

Connecting people with local opportunities 

SosialT helps users discover relevant activities and events nearby, including concerts, cultural experiences, food and outdoor activities. Recommendations can reflect individual interests and location, making it easier to find something worth doing together. 

Privacy and trust 

Privacy is an integral part of the product. SosialT is hosted on Microsoft Azure in the EU/EEA and is designed to minimise the collection and retention of personal data. 

 

Contacts remain on the user's device, messages and photos are subject to defined retention periods, and mobile number authentication removes the need for passwords. 

Simple and inclusive 

Available on iOS and Android in Norwegian and English, SosialT is designed for people across generations. Intuitive navigation, familiar chat functionality and straightforward event planning make the platform accessible to a broad audience. 

From Idea to Launch – Partnering with 99x 

99x partnered with SosialT to translate the founder's vision into a fully functioning mobile platform. 

 

Over a six-month development period, the team worked through successive iterations, refining the user experience, implementing core functionality and bringing the product to market. 

 

The development process combined modern technologies with AI-assisted tools to accelerate design and delivery. 

 

Technology and development 

• Mobile application: React Native 
• Backend: NestJS 
• Cloud infrastructure: Microsoft Azure 
• AI-assisted development: Cursor 
• Design and prototyping: Vercel 
• Development timeline: Six months, including multiple interim releases 

The result is a scalable platform built around a clear philosophy: technology should facilitate human connections, not replace them. 

Where SosialT Stands Today 

SosialT is available on Apple's App Store and Google Play and is currently welcoming early users as the platform continues to evolve. 

 

The app is free to use, with future development focused on expanding functionality, strengthening local event discovery and building partnerships with organisations that bring people together. 

 

Its long-term ambition is to become a natural starting point whenever someone thinks: 

 

“We should do something together.” 

 

A Word from the Founder 

Discover SosialT: app.sosialt.ai